Resetting expectations, refocusing inward and recharging growth. For the entertainment and media industries, marked an important inflection point. That represents a sharp deceleration from the And in each of the next five years, the rate of growth will decline sequentially, so that by revenue will grow just 2. Industry players are doing so by tapping into the many geographical and sectoral growth hotspots and by harnessing emerging technology. The slowdown, caused in large measure Casino And Gambling Act Namibia sluggish consumer spending, is pushing companies to reset expectations, refocus inward and seek ways to recharge growth. The causes of the slowdown are many. For some key sectors, the surge in revenue and attention that they experienced early in the pandemic ran out of steam. But the main challenge—in and in the future—is consumer spending. Taxed by inflation, weary from the lingering effects of the pandemic, and facing the uncertainties of war and geopolitical instability, consumers are pulling back. Consumer spending historically has been the largest of the three broad categories the Outlook tracks. As e-commerce and time spent on digital platforms grow, companies around the world will be spending significantly more in an effort to reach consumers at the point of purchase and at the point of decision. Inadvertising will surpass consumer spending as the largest category; internet ad spending, which grew 8. Internet access, the third major category, will surpass consumer spending in Meanwhile, in a world where content already abounds, competition among providers of digital content and services is increasing. These two trends have brought us to another inflection point. Our data suggests that a sense of urgency for incumbents is warranted. Inthe double whammy of higher interest rates and a sharp decline in stock markets spurred investors—and the executives who respond to the pressure the markets exert—to ask tough questions about business models. In China, the dominant long-form video streaming platforms—iQIYI, Tencent Video and Youku—are facing a growing challenge from the massive popularity of short-form video content accessed on phoneswhich is pushing traffic to video providers such as Douyin owned by TikTok owner ByteDance and Kuaishou. In recent years, many leaders in digital companies that grew rapidly during the pandemic pursued aggressive growth strategies. Fuelled by cheap money, they focused on the potential inherent in total addressable markets, hired at will, and spent to acquire as much content and as many customers as possible. Now, amid a broad-based resetting of expectations and a refocus Casino And Gambling Act Namibia profitability, margins and capital discipline, the bulls are pulling in their horns. Netflix has cracked down on password sharing by subscribers. Warner Bros. Even as they look inward for rationalisation, companies must scan the horizon for growth. As is always the case, the increase will be distributed unevenly, with some sectors stagnating while others skyrocket. The Outlook provides a road map to the many hotspots where growth opportunities are compelling. Several are explored in detail below. Advertising is in the ascendancy. In the US, the largest traditional TV market, a key inflection point will be reached inwith advertising spending surpassing revenue from cable and other subscriptions. In Australia and the UK, these Casino And Gambling Act Namibia lines have already crossed. A closer look reveals which components are growing most rapidly. Over the next five years, revenue from ad-supported video on demand is set to nearly double. Indeed, the streaming industry has switched from one that promised to liberate its paying subscribers from watching advertising to one that relies on advertising as a core revenue stream. And consumers are increasingly accepting of advertising within streaming products. Free, ad-supported streaming TV FAST services are digital networks of curated channels that are fully addressable, and therefore perfectly suited to targeted advertising. Pluto TV, now owned by Paramount, was one of the early movers. Device manufacturers such as Roku, Samsung and LG are tapping into the growing market for connected televisions and exploiting streaming channels as a new revenue source alongside their core business.
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